When most people think about making more money off there website, they tend to focus on increasing the traffic they get to their website every month. However, if you are currently getting 500 people per month visit your website but are getting no sales or calls, then even if you increase the visitors by100% to 5000 visitors per month you will still get no sales as your conversion rate is 0%.
So before you focus on driving traffic to your site, firstly look at your website from the eyes of your customer and see what you can do to make it more appealing and easier to use. This will improve your conversion rate and your bottom line. Once you have people buying or calling you, then it’s time to attract more traffic.
Below we have highlighted five methods to help you increase your conversion rate.
1. Use clear language
It is important to use clear language on your site and avoid jargon. Customers should be able to easily understand the products and services you sell when they visit your website. You should provide as much detail as possible about your offering to encourage customers to make a decision on the spot, think through all of the questions they are likely to have and answer them, also think about all the possible objections they will have and make sure you address these on your website too.
2. Gain trust
Trust is important if you want a customer to purchase from you. Visitors are more likely to make purchases from a site that appears professional and clean. Make sure that you have a proper privacy policy, terms and conditions page, and shipping information on the website. People also like to have a phone number through which they can contact you. Having all this information available makes your company appear professional and helps you increase your conversion rate. Another way to improve trust is to include testimonials from current clients, case studies showing how your service has helped others and any professional registrations and memberships. It can also be beneficial to offer guarantees i.e. 100% money back guarantee should the product not be right etc. This minimises the perceived risk of purchasing from you.
3. Make it easy for people to buy from you
Make sure it is easy for people to buy from your website, have different payment options available and clear instructions of where to go t purchase. Also be upfront about shipping costs, as there is nothing worse and likely to make people abandon a purchase than getting a nasty surprise at the check out page.
If you are offering a high price item for sale you can increase conversion rates buy offering payment by installments, interest free purchase options or ways that allow people to pay off your product over time .
It can also help to highlight any money back guaranteed, free returns or exchanges at this point as well.
4. Allow returns
People feel more comfortable completing a purchase when they know that they can return the product. The more favorable your return policy is for clients, the higher your conversion rate will be. Take some time to consider reasonable return policies for your site and make sure you display the information prominently.
Knowing what your conversion rate is and continually striving to improve it is an important aspect of online business. Implementing some of the strategies discussed here should help you boost your conversion rate, and thence the profitability of your business.
5. Test
Testing is an important part of improving your conversion rate. What works for one company may not for you, so keep testing to maximise your conversion rate. Make a few small changes and then monitor your conversion rate and sales for a couple of weeks and determine if this has improved or reduced your conversion rate. This is an ongoing process that takes time to perfect.
If you are looking for more ways to market your business and improve your sales check out our free resource section